Global Navigation
Company
Dia & Co
My Role
Product Design,
Research
Length
6 Months
The Challenge
The menu was hard to shop from and required code changes to update, making content quickly outdated.
Background
We began with a UX audit to evaluate the current experience and identify areas for improvement.
Qualitative Research
Users were having a hard time finding categories and nested content.
These insights guided the redesign for faster, easier browsing.
Competitive Analysis
We analyzed competitors across industries to identify common navigation patterns.
Example Competitors
Prototyping
Building on insights, we tested prototypes to simplify offerings and streamline navigation for quicker, easier shopping.
Shipped Design
We highlighted key categories like Jeans and Dresses for easy access across devices.
Before
After
Results + Next Steps