Global Navigation Redesign
Make it easier to shop and discover key offerings from the navigation menu.
The Challenge
The menu was inconvenient to shop from and could only be updated with a code change, leading to quickly outdated content.
Employer
Dia & Co
My Role
Research & Design
Timeframe
6 Months
Project Background
We began with a UX audit to evaluate the current experience and identify areas for improvement.
User Research & Key Insights
User interviews revealed challenges with finding categories on mobile and a need for simpler navigation.
These insights guided the redesign for faster, easier browsing.
Competitive Analysis
Research showed successful patterns in simplified navigation and quick access to popular categories.
Example Competitors
Prototyping
Building on insights, we tested prototypes to simplify offerings and streamline navigation for quicker, easier shopping.
Final Design
We highlighted key categories like Jeans and Dresses for easy access across devices.
Before
After
Results + Next Steps